David Hyman on mog.com re-launch

Welcome to the new  MOG : the ultimate online music destination.

The impetus to our latest evolution was the realization that, perhaps due to our own ridiculous and overwhelming love of music, we attracted thousands of others like ourselves. These people are compelled to express their music-related thoughts through words, videos, and song uploads – in other words, you, our moggers.

A few weeks after MOG launched, I asked Lucas to create an RSS feed for me that showed every post by every mogger in chronological order so I could see what people were doing on their MOG pages. This feed was so engaging to us at MOG headquarters, we decided to make an area on the site called the MOG -O-SPHERE. A content-aggregation point. What a concept! We realized we had to develop more aggregation points and make it even easier for people to access all this good stuff that everyone’s creating. So, we went aggregation-point-hogwild.

In the physical world, we discover music from listening to the radio, watching music videos, reading about music, and getting peer recommendations. We decided to replicate these virtually on MOG as our core aggregation points: Listen, Watch, Read, and Recommendations.

This created a big opportunity. With so much content being created, it’s good to have filters and sorting options to help you get to the good stuff you care about quickly. This led us down the path of developing … The Magic Button. Now, we’re leveraging MOG -O-MATIC not just as an enabler for self-expression, but also as a fantastic enabler for content filtration. Not everyone has the wherewithal to read 300 posts per day. When The Magic Button is turned on, we are filtering content based on artists in your collection, the moggers we’ve algorithmically determined to be most like you, and your top 10 Trusted Mogs. All rolled up into one. Outside of The Magic Button, you can also choose to filter by just your Trusted Mogs. You’ll notice we made it much easier to add and remove them. You can do it right from their posts. Also, you can open up the Compose window anywhere on MOG using the “add post” button.

“Sort by most recent” is no longer the default (which is what the MOG -O-SPHERE has always been). We’re now sorting mp3 posts by “most listened,” video posts by “most watched,” and all other posts by “most discussed.”

Miss the old MOG -O-SPHERE? Just go to the Read section (which is, remember, all posts) and sort by “most recent” – voila! You’re got the MOG -O-SPHERE back.

In the Watch section, you’ll see a link near the top that takes you to perhaps our coolest new area (also accessible from the new home page): MOGtv. MOGtv is the ultimate mash-up of technologies. We took 400,000+ music videos from YouTube and mapped them to MOG .

You can go to MOGtv, choose the filter “from my collection” and watch hundreds of music videos from songs in your collection. Crazy, huh? Amazing, no? When you watch MOGtv with The Magic Button on, you get a combination of videos from your collection combined with videos from moggers most like you, based on what MOG -O-MATIC tells us are their top songs this month. Music programming is nice when there’s a combination of the known and the unknown, and we think MOGtv achieves that, especially via The Magic Button.

MOGtv was the brainchild of our lead web developer, Lucas Carlson. He just sent us a link one day and blew our minds. To me, the biggest problem with YouTube is that there are no intelligent filters. Now there are. (Also, wouldn’t you agree this is really what MTV should have – and could have – become?)

via http://mog.com/

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