Idea for a single girl in advertising: submit an RFP for landing a hot dude. She could clearly outline her background, dating history and, of course, her requirements. I bet some adsy press would pick it up and she'd have some juicy responses. May even work.
Wired
October 17, 2007
May 08, 2007
April 18, 2007
Paul Boutin
Re-Wired
I've taken a full-time position as managing editor for Wired's blogs. That means not much writing for now. I have a couple of pieces in the pipeline for Slate and Valleywag. I'll probably do a few car articles and some book reviews elsewhere when I need to unwind. But mostly I'm up to my eyeballs in behind-the-scenes work for the fifty or so bloggers who write for Wired. Drop me a line if you've got any ideas for the site.
Since you asked...
The screenshot above was one of the design team's mockups for the website's new look. It follows a redesign of the magazine that went into effect with the February issue. Most obvious change: The new logo, shown below. The paper stock is improved, too, and the magazine has been re-proportioned a bit taller and narrower to be the same dimensions as publisher Condé Nast's other magazines. The website is likewise being remodeled over the next few weeks.
Wired is currently one of Condé Nast's fastest-growing titles. My job is to help the website's bloggers maximize their own readerships.
January 26, 2007
November 22, 2006
August 17, 2006
July 31, 2006
Paul Boutin
Bill Goggins
Bill Goggins, who died unexpectedly while running the San Francisco Marathon Sunday, was Wired's man-behind-the-curtain for years until he recently moved on. Bill's meticulous yet hilarious verbal skills, coupled with a work ethic rarely seen outside New England milltowns, quietly improved most of Wired's feature stories and countless others in the late 90's and early 00's.
Bill had an exceptional ability to take a good story and make it better—clearer, catchier, more consistent—usually by changing only a few words, sometimes by making both editor and writer go back and re-examine their basic premises. I once spent weeks crafting a short piece on Ray Kurzweil that concluded with this paragraph.
Skeptics may say he's flown off the charts himself, but Kurzweil is sure they'll live to regret it. "The really surprising thing to me is how many Nobel Prize winners haven't internalized the implications of the exponential rate of increase in the rate of knowledge itself," he says. "It's easy to explain these things in the language of mathematics. But to really understand them, you almost need to resort to religious terms."
Bill read it and tacked on one more word:
Amen.
Whenever people comment on my ability to write clearly, I know Bill had a lot to do with it. But I'll remember him most for his dryly pointed wit around the office. When Chris Anderson's first Wired cover, "Is Japan Still the Future?" was punched up by Condé Nast's editorial director to "Japan Rocks!" Bill protested by posting a note above his desk in the same font, "If Japan's a-rockin', don't come a-knockin'."
I ran into Bill outside Cafe Divine recently and learned about his latest work revising San Francisco's local guide magazine, TODO, to be easier to figure out in the back of a speeding cab. I'm glad I dawdled a few extra minutes to see him again.
July 29, 2006
Caryl
July 28, 2006
Phil Gyford
Recent Posts
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